CHICAGO & STOCKHOLM — (BUSINESS WIRE) — August 8, 2014 — Tobii Technology ( http://j.mp/N9NJGr), the global leader in eye tracking, and premium gaming peripheral leader SteelSeries announced today that they will be giving audiences at the Game Developers Conference (GDC) Europe ( http://www.gdceurope.com/) Aug. 11 to 13 and gamescom ( http://www.gamescom-cologne.com/en/gamescom/home/index.php) Aug. 14 to 17 a sneak preview of eye-tracking technology and overlays in over 600 games as part of a new collaboration with top gaming software developer Overwolf ( http://bit.ly/1ockBj0). The games will be available later this year in time for the launch of the new SteelSeries Sentry, a first-of-its-kind eye-tracking peripheral for gaming powered by Tobii.
“We are excited to work with the Tobii and SteelSeries teams to help us achieve our goal of making PC gaming more exciting,” said Uri Marchand, CEO of Overwolf Ltd. “We strongly believe in giving the developers and gamers the resources and empowerment to create what they want and need. Harnessing the sophistication yet simplicity of eye-tracking technology will add a tremendous benefit to the intuitive functionality of the interface for Overwolf’s community of developers and players looking to enrich their gameplay and game tools with innovative experiences.”
By working with third-party developers, Tobii and SteelSeries are ensuring that the Sentry is equipped with applications that help gamers reach a higher level of engagement. Leveraging the eye-tracking technology of Tobii and Overwolf’s overlay solutions, a new way of gaming is formed that enables players to have completely new features that will work with more than 600 popular gaming titles straight from launch.
“We are extremely excited about our collaboration with SteelSeries and Overwolf because together we are bringing an exciting new dimension to gaming,” said Carl Korobkin, vice president of OEM solutions for Tobii Technology. “It’s been amazing to see the incredible response we’ve received from game developers around the world who are quickly embracing the opportunity to take gaming to the next level with the power of eye tracking, and they are going to pave the way for the rest of the consumer electronics industry.”
At GDC Europe, Tobii will be in booth number 146, and during the show Tobii will be offering the Tobii EyeX dev kit at a limited, discounted price of €70 for developers who want to create their own games using eye tracking. Visit www.tobii.com/buy-eyex and use the code HelloGDC to receive the discount.
At gamescom, Tobii will be joining SteelSeries, Overwolf and TeamSpeak at booth number B-022 in hall 10.1. There, visitors can see demos and presentations of the newest eye-tracking capabilities that are being built into the SteelSeries Sentry. Specific presentation days/times include:
· August 13 at 3.00 p.m. CEST
· August 15 at 6.30 p.m. CEST
· August 16 at 6:30 p.m. CEST
At gamescom, Tobii and SteelSeries are also sponsoring the League of Legends tournament hosted by Overwolf and TeamSpeak ( http://www.overwolf.com/lol-tournament-gamescom-2014/). Gaming teams who have previously qualified for the tournament will battle it out in the finals for four chances for a cash prize.
About Tobii Technology
Tobii Technology is the global leader in eye tracking and has accelerated the development of eye tracking in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. The company develops and delivers comprehensive eye-tracking solutions as well as OEM eye-tracking components for applications such as computers, gaming and vehicles. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com ( http://bit.ly/1dxTy8e).
Overwolf is a customizable in-game overlay platform that has been installed in over 8 million PCs. This community of hardcore PC gamers are consistently making their own apps within the Overwolf platform and sharing them. Why? Because it’s super simple and it enhances the gameplay experience of anyone’s favorite title in a personal way. From in-game chat systems to customized controls, streaming or video capture, Overwolf allows users to implement their own visions into these games and do so in a timely manner.
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit www.steelseries.com ( http://steelseries.com/us/).
This information was brought to you by Cision http://news.cision.com
Tobii Corporate Contact:
Sara Hyléen, Marketing Director
phone: +46 709 161 641
email: sara.hyleen (@) tobii.com
For Tobii in the U.S.:
Kristina Messner, Senior Vice President of Public Relations
email: kmessner (@) focusedimage.com
Tori Pugliese, Global PR Director
email: tori (@) steelseries.com
Gil Or, VP of Marketing
email: gil (@) overwolf.com