Adobe Advances Flash Platform Media Delivery Solutions at Streaming Media East

Expanding Content Delivery with HTTP Dynamic Streaming

  • Building on the success of Adobe’s Flash Platform for the delivery of streaming content, Adobe’s new HTTP Dynamic Streaming leverages industry standards to provide content publishers, distributors and developers the tools they need to utilize HTTP infrastructures for high-quality media delivery in Flash Player 10.1 and AIR 2.
  • While Flash Media Server 3.5 remains the choice for delivering interactive media experiences over RTMP (Real Time Message Protocol) with features like new trick modes, smart caching technology, protection and real time communication, customers will now have the flexibility to use HTTP Dynamic streaming, which enables the use of existing network infrastructures and standard Web server hardware to deliver rich media experiences on a massive scale.
  • HTTP Dynamic Streaming includes integration of content protection powered by Flash Access 2.0, allowing publishers to encrypt and apply business rules to their premium video content for both live and Video on Demand (VOD). Protected HTTP Dynamic Streaming allows publishers to secure valuable video content with a flexible workflow while maintaining the robust and persistent content protection features of Flash Access.
  • HTTP Dynamic Streaming supports all of the high-quality media codecs supported by the Flash Platform today, including H.264 and VP6, and all of the uses cases media companies rely on, including high quality live and recorded media with adaptive bit-rate and network DVR support to the Flash player.

Accelerating Media Player Development

  • Rounding out Adobe’s media delivery solution for the Flash Platform, the Open Source Media Framework (OSMF) is an open framework for building custom media players.
  • The new framework will help establish an industry standard for media players and will offer production-ready components to help streamline the development process, reducing the time content publishers spend creating and integrating playback technologies.
  • OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences.
  • The open framework enables collaborative development focused on Web video monetization with lower costs and faster turnaround.
  • Multiple partners are already providing plug-ins for OSMF, including advertising, analytics, content delivery and platform services companies Adap-tv, Akamai, Anvato, Conviva, Edgecast, FreeWheel, GlanceGuide, KickApps, Level 3Limelight Networks, MediaMelon, Omniture (an Adobe company), Podaddies, Quantcast, ScanScout, Streaming Media Hosting, Tremor Media Videoplaza and YuMe.

Helpful Links

Adobe Flash Access website: www.adobe.com/go/flashaccess

HTTP Dynamic Streaming for the Flash Platform website: www.adobe.com/go/httpdynamicstreaming

Open Source Media Framework website: www.osmf.org

Adobe Flash Media Blog: http://blogs.adobe.com/flashmedia

Kevin Towe's Blog: http://blogs.adobe.com/ktowes

FlashStreamWorks.com: www.flashstreamworks.com

Streaming Media East website: www.streamingmedia.com/Conferences/East2010

Pricing and Availability

Adobe Flash Access 2.0 is available immediately. For pricing information related to Adobe Flash Access 2.0, please contact an Adobe sales representative at www.adobe.com/go/flashaccess_rfi. HTTP Dynamic Streaming for video on demand is expected to be available at no charge. Pricing for HTTP Dynamic Streaming for live streaming is available upon request. Both products are scheduled to ship in late May. OSMF is free, and is expected to be available in late May.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.

This press release contains forward looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward looking statements.




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