Brickyard VFX Makes a Hole-In-One for Titleist

February 2, 2010 - Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently contributed VFX to the 2010 ad campaign for Titleist via ad agency Arnold. The multi-spot campaign was directed by @radical.media’s Greg Kohs and began breaking before the New Year, with the last spot, “Yardage Book,” breaking on Jan. 30.

Promoting Titleist’s acclaimed golf balls, the campaign delivers customer testimonials from both pro and casual golfers that instill trust in the Titleist brand. “Leadership TV” is comprised of spots like “Moment,” in which international PGA stars like Padraig Harrington, Geoff Ogilvy and Steve Stricker, are seen on the green proclaiming their reliance on Titleist products for everything from tournament preparation to the “defining moment” of the game.

Brickyard contributed a number of effects to each campaign, most notably extensive graphic work for the :30 ad “Yardage Book.” For the spot Brickyard created animated overlays that bring each golfer’s yardage book to life on screen. Detailed information and personal notes about the course emerge as a virtual yardage book surrounding each player, and as each golfer tees off, the floating notes disintegrate into tiny particles, fading into the distance with the Titleist ball.

“We received the actual yardage books from the courses in Chicago and St. Andrews, Scotland where the spot was filmed. We tracked all of the filmed scenes in 3D and then composited in scans of actual illustrations and golfer’s notes from the books to give you a visualization of what the golfer is thinking as he’s approaching his next swing,” said Geoff McAuliffe, Brickyard VFX partner and lead 2D artist on this spot. “The director and ad creative team were great to work with from supervising on set through to final execution.”

The team also created all product end tags for the campaign, with a tabletop shoot using Brickyard’s RED One camera.  They then enhanced the product shots in Flame by animating the foil holograms.  Additionally, Brickyard completed extensive compositing work for the campaigns, including sky replacements, golf course cleanup and the 3D Titleist logos that appear in all of the ads.

 

About Brickyard VFX

Located in Boston and Santa Monica, Brickyard VFX is an independent visual effects boutique specializing in top quality visual effects from 3D characters through to compositing.  Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today.  Brickyard’s creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Pontiac, Bud Light, T-Mobile, NBA, Visa, Sprint and many other accounts.  For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit  www.brickyardvfx.com.


CREDITS

CLIENT: Titleist

AGENCY: Arnold

EVP Creative Director/Copywriter: John Petruney

VP Creative Director / Art Director: Steve Pratt

Agency Producer: Michael Lawson

 

PRODUCTION COMPANY: @radical.media 

Director: Greg Kohs

Line Producer: Steve Fredriksz

 

EDITORIAL: The Whitehouse

Editor: Marc Langley 

 

POST PRODUCTION / VFX: Brickyard VFX

VFX Producer: Amy Appleton 

Lead VFX Artist, "Yardage Book": Geoff McAuliffe 

Lead VFX Artist, All other spots in campaign: Dave Waller

VFX Artist: Jimi Simmons

VFX Artist: Sean McLean

VFX Artist: Peter Bullis 

VFX Artist: Robin Hobart

VFX Artist:  Gina Downing

Jr VFX Artist: Henrique Ghersi

 

PRODUCT SHOOT

DP: Dave Waller

Camera Operator: Henrique Ghersi

 

RECORD/MIX

Audio Co.: Soundtrack Boston

Audio Engineer: Mike Secher 

 

Email Contact




Review Article Be the first to review this article



© 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us
ShareCG™ is a trademark of Internet Business Systems, Inc.

Report a Bug      Report Abuse      Make a Suggestion      About      Privacy Policy      Contact Us      User Agreement      Advertise