The New San Francisco Museum of Modern Art Opens to the Public on Saturday, May 14, 2016

Complementing the museum's incredible art galleries, the new SFMOMA features dynamic educational program and performances. The new Koret Education Center serves students, teachers and lifelong learners with a resource library and studio classrooms. SFMOMA partnered with Bay Area innovator Meyer Sound to install sound solutions throughout the museum, including a state-of-the-art Constellation acoustic system in the newly renovated Phyllis Wattis Theater. The Wattis Theater screens archival film and offers cutting-edge 4K projection. The new Gina and Stuart Peterson White Box is a uniquely flexible space, with a theatrical truss that supports a variety of performances, events or large scale artworks.

The new SFMOMA is on track to receive LEED Gold certification, and is one of the first museums in the country to employ all LED lighting throughout the gallery spaces. This measure helped the museum meet its ambitious sustainability goals.

Digital Engagement
SFMOMA's reinvented digital program, generously supported by Bloomberg Philanthropies, offers accessible, interactive experiences that break down the boundaries between art, entertainment and learning. The museum's new app includes immersive phone-in-pocket audio journeys through the galleries, with brief reflections and fresh perspectives on artworks by composers, comedians, artists, playwrights and others; and a series of audio walks through San Francisco's urban fabric, beginning inside the building and moving out into the SoMa neighborhood.

The museum is incorporating digital tools into participatory learning environments, such as the Photography Interpretive Gallery, generously supported by the McEvoy Family, in the Pritzker Center for Photography, and two interactive spaces in the painting and sculpture galleries, which feature touch screens and digital tables that allow visitors to explore artworks and the careers of artists more deeply. Photography Interpretive Gallery exhibits are supported by Bank of the West. Additional support is provided by Nion McEvoy; a major grant from the National Endowment for the Humanities: Exploring the Human Endeavor; and the Institute of Museum and Library Services.

Visitor Amenities
The new SFMOMA offers visitors three dining opportunities -- In Situ by Michelin three-starred Chef Corey Lee for lunch and dinner; Sightglass at SFMOMA for coffee and pastries, adjacent to the museum's new Photography Interpretive Gallery; and Cafe 5 for light, California-fusion fare, which can be enjoyed either inside in the fifth-floor pavilion or outside in the Jean and James Douglas Family Sculpture Garden.

The newly renovated Museum Store on the first floor features a wide selection of art books, home accessories and furnishings, artist-made jewelry, toys, prints and more. The new Satellite Store on the second floor showcases exclusive SFMOMA-branded items and art-related merchandise. The SFMOMA Museum Store also has a location on the departure level at the SFO International Terminal, open daily from 9 a.m. to 6 p.m., as well as online shopping at  museumstore.sfmoma.org. Every purchase from the Museum Store supports SFMOMA's exhibitions and education programs.

Support
SFMOMA has reached a capital campaign milestone of more than $610 million raised from more than 1,200 donors, including $305 million for the expansion project, $245 million for its endowment and $60 million in program and operating costs to support the museum's three-year On the Go period.

SFMOMA is pleased to acknowledge Premier Sponsors Bank of America and Cadillac. Premier Sponsors partner with the museum throughout the year, helping underwrite art, education and community programs. Free Opening Day on May 14 is supported by PG&E, with additional support provided by the Yerba Buena Community Benefit District.

SFMOMA Hours and Admission
SFMOMA is open to the public seven days a week from 10 a.m. to 5 p.m. through Labor Day. Free public spaces open at 9 a.m. daily. The museum hosts extended hours on Thursdays until 9 p.m., giving visitors the opportunity to enjoy exhibitions and programs in the evening.

Annual membership begins at $100, and members enjoy unlimited free admission (with advance reservation). Adult admission to SFMOMA is $25 and admission for seniors 65 years and older is $22. Admission for visitors ages 19 through 24 is $19. SFMOMA provides free admission to all visitors 18 and younger, furthering its goal of building the next generation of art lovers.

San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, a thoroughly transformed SFMOMA, with significantly enhanced gallery, education and public spaces, opens to the public on May 14, 2016. With six art-filled terraces, a new sculptural staircase and Roman steps where the public can gather, access to 45,000 square feet of free art-filled public space and free admission for visitors age 18 and younger, SFMOMA is more welcoming and more connected to San Francisco than ever before.

Visit sfmoma.org or call 415.357.4000 for more information.

Image credit:
Snøhetta expansion of the new SFMOMA, opening May 14, 2016; photo: © Henrik Kam, courtesy SFMOMA

Image Available: http://www.marketwire.com/library/MwGo/2016/4/28/11G095650/Images/mw1ahepq2on1iaq9fqo6m911h122-df0ab290d3e0b04380fa1b507c5d5f0e.jpg



    

      
Media Contacts
Jill Lynch

jilynch@sfmoma.org
415.357.4172

Lillian Goldenthal

lillian.goldenthal@finnpartners.com
212.593.6355




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