The Puck Drops Today: Kraft, NHL®, NHLPA, NBC Sports Group And USA Hockey Search For America's Most Passionate Hockey Communities To Find Kraft Hockeyville™ USA

ABOUT THE NHLPA
The National Hockey League Players' Association (NHLPA), established in 1967, is a labor organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labor relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 15 years, more than 70,000 deserving children in 32 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $22-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

ABOUT NBC SPORTS GROUP
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, 10 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.

ABOUT USA HOCKEY
USA Hockey Inc., founded on October 29, 1937, and headquartered in Colorado Springs, Colo., provides the foundation for the sport of ice hockey in America; helps young people become leaders; and connects the game at every level while promoting a lifelong love of the sport. More than one million strong, including players, coaches, officials and volunteers that span all 50 states, USA Hockey is the National Governing Body for the sport in the United States and has important partnerships with the National Hockey League, United States Olympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.

 

Contacts:

Caroline Krajewski

Molly McFerran


Kraft Foods

Edelman


847-646-4538

312-240-2664


news@kraftfoods.com

molly.mcferran@edelman.com

 

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To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/the-puck-drops-today-kraft-nhl-nhlpa-nbc-sports-group-and-usa-hockey-search-for-americas-most-passionate-hockey-communities-to-find-kraft-hockeyville-usa-300014602.html

SOURCE Kraft Foods Group, Inc.

Contact:
Kraft Foods Group, Inc.
NHL
NHLPA
NBC Sports Group
USA Hockey
Web: http://www.kraftfoodsgroup.com



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