UNCF and Ad Council join Paramount Pictures to produce new PSA campaign, featuring footage from the soon-to-be-released film SELMA, reminding Americans that investing in young people can change the world

UNCF
As the nation's largest and most effective minority education organization, the United Negro College Fund's mission is to provide financial support to its 37 member institutions and increase minority degree attainment by reducing financial barriers to college. UNCF institutions and other historically black colleges and universities are highly effective, awarding 25 percent of African American baccalaureate degrees. UNCF administers more than 400 programs, including scholarship, leadership training, internship and fellowship programs, mentoring, summer enrichment and curriculum and faculty development programs. Today, UNCF supports more than 60,000 students at over 900 colleges and universities across the country.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit  www.adcouncil.org, like us on  Facebook, follow us on  Twitter or view our PSAs on YouTube.

Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. 

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/uncf-and-ad-council-join-paramount-pictures-to-produce-new-psa-campaign-featuring-footage-from-the-soon-to-be-released-film-selma-reminding-americans-that-investing-in-young-people-can-change-the-world-300005027.html

SOURCE Ad Council

Contact:
Ad Council
UNCF
Paramount Pictures
Meg Rushton
Email Contact
Web: http://www.adcouncil.org



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