“The Numberlys” from Moonbot Studios Wins 2012 Webby Award for Best Tablet Entertainment App

Multimedia animation and storytelling company continues award winning year with international Internet excellence recognition

SHREVEPORT, La. — (BUSINESS WIRE) — May 21, 2012 — Moonbot Studios announced today that its second iOS app, “ The Numberlys,” has been named the winner of a Webby Award in the Best Entertainment app category for tablets and mobile devices. Hailed as the "Internet's highest honor" by The New York Times, the 16th Annual Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS) and are the leading international awards honoring excellence on the Internet.

“The Numberlys” is the second epic adventure from Moonbot Studios, the animation house best known for the Academy Award ® winning short film, “The Fantastic Flying Books of Mr. Morris Lessmore.” This cinematic, Metropolis-inspired story App is a tongue-in-cheek adventure about the origin of the alphabet which engages people of all ages with over 10 minutes of sumptuous animation and 18 inventive games. “The Numberlys” is available on iOS devices and downloadable on the iTunes store for $5.99.

“We designed ‘The Numberlys’ to encourage children, parents, grandparents, entire families, to explore the power of language – together,” said William Joyce, managing creative partner of Moonbot Studios. “We’re honored that the IADAS has recognized our app, and its multi-audience appeal, especially amidst its high-profile competitors in the category.”

In keeping with Moonbot’s focus on telling distinctive stories across multiple mediums, “The Numberlys,” will be available as a short film later this year and as a published book in 2013.

“Our stories are designed to be enjoyed through all the senses,” said Brandon Oldenburg, “The Numberlys” co-director and creative partner for Moonbot Studios. “We begin with the narrative and creative design and then let those elements inform the choice of medium. Some refer to this as transmedia storytelling, but we just call it fun.”

The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). The IADAS, which nominates and selects The Webby Award winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, SHFT.com co-founder Adrian Grenier, Instagram CEO Kevin Systrom, mobile-phone inventor Martin Cooper, and Mikael Hed, CEO of Rovio, creators of the Webby Award-winning game app Angry Birds.

About Moonbot Studios

Founded in 2010, Moonbot Studios is an animation and storytelling company based in Shreveport, Louisiana. In less than a year, Moonbot has produced an Oscar nominated short film, two best-selling iPad Apps, “The Numberlys” and “The Fantastic Flying Books of Mr. Morris Lessmore,” and two hard copy Simon & Schuster books, “Man in the Moon” and “The Guardians of Childhood.” Moonbot Studios was co-founded, by award-winning artists and filmmakers, William Joyce, Brandon Oldenburg and veteran film producer Lampton Enochs. Moonbot Studios’ philosophy is to develop our stories as books, interactive applications, games with a compelling emotional narrative and exciting visual aesthetics. For more information, visit www.moonbotstudios.com, interact with them on Twitter @moonbotstudios, on Facebook at www.facebook.com/moonbotstudios or on their blog at moonbotstudios.blogspot.com/.

About The Webby Awards

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Yahoo!, Vitamin T, MLB Advanced Media, Rackspace Hosting, JWT, The Atom Group, Financial Times, PricewaterhouseCoopers, and Guardian News and Media.



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