NAB Show Will Feature Two-Part Super Session Examining Future Trends in Media

WASHINGTON — (BUSINESS WIRE) — April 7, 2011 — The 2011 NAB Show will include a Super Session led by media industry experts Phil McKinney (vice president and chief technology officer of the Personal Systems Group at HP) and Brian Cooley (senior commentator, CNET) identifying the major consumer technology trends of the future. The session, titled "Media Devices in a Connected World" will be held Tuesday, April 12 at the NAB Show in Las Vegas.

Phil McKinney (Photo: Business Wire)

Phil McKinney (Photo: Business Wire)

"The Next Generation," led by McKinney, kicks of the two-part Super Session by exploring the "must-have" devices of the future, and the impact these devices will have on the distribution of content. McKinney will draw on his expertise as strategic planner, researcher and developer of the PC product lines at HP to project new trends and technologies influencing the media and entertainment landscape over the next five years. The session will also examine how the content itself will change and the current tipping point toward content creation techniques of the future. McKinney will be joined onstage by Ed Leonard, CTO of DreamWorks Animation, and The Bandito Brothers' Jacob Rosenberg. Attendees will gain a better understanding of how to take advantage of new opportunities brought about by these changes.

During the second part of the Super Session, titled "This Year's Gadget Buzz," Cooley will present a show-and-tell that will feature the latest technology tools on the market. Attendees will learn first-hand which devices will have an immediate impact on the content community, and which ones will continue to evolve.

"Media Devices in a Connected World" will be held from 2:30-4:00 in room S222 (South Hall, Las Vegas Convention Center). For additional information on the Super Sessions featured at the 2011 NAB Show, click here.

About the NAB Show

The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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Contact:

National Association of Broadcasters (NAB)
Ann Marie Cumming, 202-429-5307




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