International 3D Society and 3net™ Announce Multi-Year 3D Awards Telecast Agreement

LOS ANGELES — (BUSINESS WIRE) — January 27, 2011The International 3D Society, in conjunction with 3net™, will be broadcasting the Society’s Annual 3D Creative Arts Awards Show on February 9 in 3D on 3net™, making television history.

The multi-year agreement airs the Society's Annual Creative Arts Awards on 3net™. 3net™, the first 24/7, fully programmed 3D entertainment network, is a joint venture between Sony Corporation, Discovery Communications, and IMAX Corporation. The Annual 3D Creative Arts Awards Show will feature red carpet arrivals and the awards ceremony, as well as highlights of upcoming 3D productions.

The Society's awards show will be captured with 3D cameras and produced as a two-hour special aired on 3net™. The network is scheduled to launch in early 2011. The theme of this year's Society program is “Your World in 3D.”

“This annual telecast of the Society's Awards Show will be a key element of 3net's™ commitment to bringing the 'best of the best' 3D to our viewers everywhere,” said 3net™ President Tom Cosgrove.

Buzz Hays, 3D Society Chairman and Executive Stereoscopic 3D Producer, Sony 3D Technology Center, Sony Corporation of America, added, “The Society's core mission is to educate, demonstrate and celebrate world-class 3D. Telecasting our annual awards show on 3net is another historic first in reaching audiences with the world's best 3D.”

The Society's 2nd Annual Creative Arts Awards will be held at the Grauman's Chinese Theatre in Hollywood. The ceremony will honor the year's best 3D movies, television shows, videogames and advertising as voted on by the Society's membership.

The Society has enlisted leading stereoscopic 3D acquisition experts 3ality Digital to produce the 2011 awards telecast, ensuring the highest quality 3D experience for television audiences.

The 3D Creative Arts Awards Show will be using the XPAND 3D system and its active glasses technology.

Society President Jim Chabin remarked, “The telecast will also be the organization's annual preview for 3D content coming to consumers in the year ahead. We are building an exciting annual tradition which showcases 3D not only to the moviegoer, but also to consumers who enjoy 3D in the comfort of their own living room.”

International 3D Society underwriters include Signature Sponsor Panasonic Corporation and Founding Sponsors Dolby Laboratories, DreamWorks Animation (DWA), IMAX, MasterImage 3D, Panasonic Hollywood Lab, PIXAR, Sony Corporation of America, The Walt Disney Studios and XPAND. Member Sponsors are Autodesk, DirecTV, Discovery Communications and Quantel. The 3D Creative Awards Silver Sponsor is MadMedia.

About the International 3D Society

The International 3D Society is a community of professionals dedicated to the advancement of the art and sciences of stereoscopic 3D technologies and content through education, hands-on demonstration and celebration. For more information please visit

About 3net

3net, the joint venture of the Sony Corporation, Discovery Communications and the IMAX Corporation, brings together three of the world's leading media, technology and entertainment companies to launch the first 24/7, fully programmed 3D television network in the U.S. The three partners bring an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature an extensive library of 3D content around the world, featuring genres that are the most appealing to include natural history, documentary, action/adventure, hard travel, history, hyper-reality, lifestyle and cuisine, concerts, movies, scripted series and more.


Karen Tobin
Rod Riegel

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