LG Electronics Celebrates The Art Of The Pixel

New Media Art Competition Showcases Next-Generation Art On Next-Generation TVs

ENGLEWOOD CLIFFS, N.J., May 29, 2014 — (PRNewswire) —  LG Electronics USA is supporting future artists by joining forces with the country's top art and design institutions to commission The Art of the Pixel: Powered by LG Ultra HD and OLED TV, a student competition for outstanding digital or new media artwork.  LG's premium Ultra HD 4K TVs and OLED TVs* will provide the digital canvas that will bring each pixel of the students' artwork to life by displaying the ultimate in color, contrast and clarity.

LG donated one premium Ultra HD 4K TV and OLED TV to each school participating in The Art of the Pixel: Powered by LG Ultra HD and OLED TV, a student competition for outstanding digital or new media artwork. Pictured at the School of the Museum of Fine Arts, Boston, the TVs will provide the digital canvas that will bring each pixel of the students’ artwork to life.

LG has teamed up with nine esteemed art institutions and, through this program, will provide more than $250,000 in student and university awards as well as LG TVs for use and display in the schools' studios and galleries.  Each school will receive an LG Ultra HD 4K TV featuring incredible clarity and brilliant detail and an LG Gallery OLED TV featuring outstanding color and contrast to showcase student art year-round. Art institutions include:

  • California Institute of the Arts (CalArts)
  • Laguna College of Art and Design
  • Maryland Institute College of Arts
  • Pacific Northwest College of Art
  • Parsons The New School for Design
  • Pratt Institute
  • Rhode Island School of Design
  • San Francisco Art Institute (SFAI)
  • School of the Museum of Fine Arts, Boston

"LG is about creating technology that inspires and empowers people," said William Cho, President, LG Electronics USA. "We are proud to support the arts through our relationships with these prestigious institutions and to contribute our unique displays as the new medium to inspire and empower tomorrow's artists."

LG will accept still and motion artwork from students enrolled in partner schools June 1 through July 13, and will ultimately award three school grants and 11 student prizes (additional prizing for overall and runner up winners). The program will culminate in the fall, when LG will bring all nine finalists to New York for a gala event to celebrate the program and announce the winners. Limited tickets will be available to the general public for a chance to see all of the digital artworks the way they were meant to be seen on LG's Ultra HD 4K TVs and OLED TVs.  

As a leader in TV technology, LG is uniquely positioned to provide the canvas for today's digital artwork with its Ultra HD and OLED TVs. LG's Ultra HD TVs offer increased resolution – more than 8 million pixels – which means the finer details of artists' work will come to life with incredible clarity and brilliant detail as compared to Full HD displays. LG's OLED TVs offer incredible color accuracy and an infinite contrast ratio for brighter, more vibrant images. In addition to providing the ultimate display technology, LG OLED TVs offer an elegant design with a remarkably slim bezel and super-slim screen depth.

For more information on The Art of the Pixel, please visit www.lgusa.com/LGSupportsTheArts.

NO PURCHASE NECESSARY TO ENTER OR WIN. Contest Entry is not open to the general public. The Contest is open to students, 17 years or older at the time of entry, who are enrolled at a participating school and are legal residents of the U.S. or D.C. Voters must be legal residents of the U.S. or D.C. and 17 years of age or older. Contest Entry starts at 12:00:01 AM ET on 6/1/14 and ends at 11:59:59 PM ET on 7/13/14. Void where prohibited by law. For complete official rules, visit www.lgusa.com/LGSupportsTheArts.

*4K/UHD content delivery standards still being developed.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit  www.lg.com.

About CalArts

Ranked America's number one college for students in the arts by Newsweek/The Daily Beast, CalArts is recognized for its commitment to creative thinking and risk-taking. With its six related schools: Art, Critical Studies, Dance, Film/Video, Music and Theater, CalArts is unique in its multidisciplinary approach to studying the arts and is one of the first schools in the country to offer a program in World Music for performance. CalArts encourages students to recognize and explore the complexity of the aesthetic, social and political aspects of the arts.  It is supported by its distinguished faculty of practicing artists and provides its BFA, MFA and DMA students with both the hands-on training and the engagement with the cultural community necessary for artists' growth. CalArts was founded in 1961—and opened in 1969—as the first institution of higher learning in the U.S. specifically for students interested exclusively in pursuing degrees in the visual and performing arts.

About Pacific Northwest College Of Art

As Oregon's flagship college of art and design since 1909, Pacific Northwest College of Art has helped shape Oregon's visual arts landscape for more than a century. PNCA students study with award-winning faculty in small classes. In the last seven years, PNCA has doubled both the student body and full-time faculty, quadrupled its endowment, and added innovative undergraduate and graduate programs. PNCA is now embarking on its boldest venture yet by establishing the Arlene and Harold Schnitzer Center for Art and Design as an anchor for the College's vision of a new campus home on Portland's North Park Blocks. Focusing on the transformative power of creativity, the capital campaign, Creativity Works Here, was launched in June 2012 with a lead gift from The Harold & Arlene Schnitzer CARE Foundation of $5 million. PNCA's new home will be a bustling hub for creativity and entrepreneurship, reflecting the influential role of art and design in our 21st century economy – both in Portland and beyond. For more information, visit pnca.edu.

About Parsons The New School for Design 

Parsons The New School for Design is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century. For more information, please visit  www.newschool.edu/parsons.

About Laguna College of Art and Design

Laguna College of Art and Design is one of an elite number of institutions that has both regional accreditation from the Western Association of Schools and Colleges and national accreditation by the National Association of Schools of Art and Design. The LCAD Design and Digital Media program offers an intensely creative, digitally advanced and professionally relevant educational experience. LCAD believes designers are problem solvers who work across all areas of media, therefore all design students receive a comprehensive education in print, 3D, video, motion, and UI/UX design. The reputation of LCAD's Design and Digital Media program has given graduates exclusive entry into the professional design community and employment with the world's most recognized brands. LCAD Bachelors of Fine Arts degrees are offered in Design and Digital Media, Drawing and Painting, Illustration, Animation, and Game Art. The graduate program awards a Master of Fine Arts in Drawing and in Painting. 

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