Sorenson Media to Showcase Full Suite of Enhanced Market-Leading Video Encoding Solutions, Participate on Cloud Encoding Panel at 2012 NAB Show

  • Gold Standard Sorenson Squeeze Video Encoding Application, Brand New Squeeze Pro and High-Volume Squeeze Server All Available for Demonstration at Las Vegas Convention Center
  • Vice President of Business Development Kirk Punches to Share Expertise and Industry Perspective on “Content in the Cloud” Conference Panel

SAN DIEGO — (BUSINESS WIRE) — April 3, 2012 — Sorenson Media today announced that the company will be actively participating in the 2012 National Association of Broadcasters (NAB) Show, demonstrating the company’s full suite of video encoding solutions throughout the event. In addition, the company will be participating in the associated “Content in the Cloud” conference hosted by Distributed Computing Industry Association (DCIA) on Monday, April 16.

Sorenson Media will be demoing its full suite of enhanced video workflow solutions at the show, including: the gold-standard desktop encoding and transcoding application Sorenson Squeeze 8; the brand new professional level Sorenson Squeeze 8 Pro, which provides professional level support for Avid DNxHD and Apple ProRes formats; three versions of the high-volume Sorenson Squeeze Server encoding platform, including on-premise, cloud-based and hybrid solutions; and Sorenson 360, the company’s innovative online video platform (OVP).

Several Sorenson Media technical experts will be available to discuss these solutions at the Sorenson Media booth No. 3304 in the South Upper Hall of the Las Vegas Convention Center.

In addition, Kirk Punches, vice president of business development, will represent the company on the “Audio/Video Pre-Production, Production, Post-Production Clouds” panel on April 16 at 2 p.m. The panel will examine leading examples and key case studies of how cloud-computing solutions are accelerating processes, improving quality and reducing the costs of collaboration, editing, animation, applying metadata, formatting, transcoding and other functions.

“The power and promise of cloud computing is at the center of Sorenson Media’s expertise and product development focus,” Punches said. “We are honored to share the expertise we have developed as the leading provider of video encoding and workflow solutions with the top-flight video professionals who will be at NAB and the Content in the Cloud Conference.”

For further information about NAB Show’s Cloud Computing Conference, visit For additional information about Sorenson Media products and services, visit

About Sorenson Media

Sorenson Media ( is an award-winning provider of the highest quality, differentiated video encoding and workflow solutions. With highly scalable cloud- and server-based transcoding solutions, desktop encoding applications, and content management and delivery services, Sorenson Media empowers video professionals and businesses of all size to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.


Sorenson Media Public Relations
Jacob Moon, 801-461-9797
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