Rapidly Growing Mobile App Distribution and Monetization Platform Receives Financing Led by Walden Venture Capital
SUNNYVALE, California — (BUSINESS WIRE) — March 8, 2012 — Aarki ( http://www.aarki.com) today announced that it has raised a Series A round of financing led by Walden Venture Capital. With this financing, Aarki continues its rapid growth helping mobile developers distribute and monetize their apps. In addition, Larry Marcus from Walden Venture Capital has joined the board.
Aarki offers a performance based distribution platform for developers challenged with acquiring engaged users and app discovery. Aarki’s rich interactive advertising delivers video and interstitial ads that let mobile users engage with the most exciting moments of the promoted app. We believe that the ad experience is the core part of the user experience. The proof is in the results - engaged users make highly qualified downloads and drive the best return on investment. In addition, Aarki offers rewarded advertising to accelerate app discovery and distribution.
Aarki’s significant optimization of the ad creative experience results in higher conversion rates than standard display ads. Aarki helps make ads relevant and interesting to users through its proprietary technology. Developers that integrate Aarki’s monetization platform in their apps receive discounts on app distribution.
“Aarki has built a self-service ad platform with several innovations in creative optimization and targeting. We are excited about their customer traction in the rapidly growing mobile advertising market and the team’s commitment to creating the best experience associated with mobile advertisements,” said Larry Marcus, general partner, Walden Venture Capital.
Tier 1 developers agree that Aarki’s platform is an intuitive process. App developers sign up for an account to set up their iOS and Android apps. Integration is a snap because developers can distribute or monetize their apps within 24 hours. For developers seeking flexibility, Aarki supports the most popular mediation platforms.
“We have been amazed by the response from Tier 1 developers who have embraced Aarki for its ability to deliver qualified downloads and to increase substantially higher revenue. We are first to market a performance driven and experience centric ad platform. Aarki is excited to be working with Larry and his team from Walden Venture Capital who share our vision for the mobile advertising market,” said Sid Bhatt, CEO of Aarki.
Aarki is excited to exhibit at the Game Developers Conference 2012 in San Francisco. Make sure to meet the Aarki team at booth #643 to see testimonials and case studies.
Traci Leung, 650-409-6050