FreeCause Survey Finds Mobile Platforms to Have Biggest Impact on the Future of Gaming Industry

1 in 3 gaming professionals believe advance of mobile gaming key issue in next five years

BOSTON, Oct. 13, 2011 — (PRNewswire) — FreeCause today released results of its survey of gaming professionals conducted at Game Developers Conference Online 2011, held this past week in Austin, TX. When questioned about which issue would have the biggest impact on the gaming industry in the next five years, respondents identified mobile platforms (33%) above all other available choice options, including competition/saturated market (25%), integration of social networking features (16%), changing profile of gaming user (14%), and successful eCommerce monetization (10%).  

The 10-question survey queried gaming professionals on a variety of topics, including the size of game's user base, methods for interacting with users when not playing the game, issues effecting gaming industry, and eCommerce monetization. Other key survey findings include:

  • Acquiring new users (37%) topped building game/company brand (23%) as top current issue
  • 62% of respondents operate games with user bases under 100,000 users
  • 76% of games are accessed by console versus mobile (53%) and tablets (26%)
  • Email is the primary method for interacting with users when they are not playing game (62%)
  • 57% of games do not monetize their eCommerce

The electronic survey was conducted during GDC Online Expo hours on both October 11th and 12th.

About FreeCause

FreeCause is a full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and social games. Headquartered in Boston, MA, FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 20 million subscribers, the FreeCause advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through an extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc (JASDAQ: 4755).

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world's leading Internet service companies, providing a variety of consumer and business-focused services including e-commerce, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit

SOURCE FreeCause

Game Developers Conference Online 2011
Rakuten, Inc.
Tom Guenette, Director of Marketing & Public Relations
Phone: +1-617-502-8935
Email Contact

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