NewBay Powers Social Networking Experiences on the LG Optimus 3D Smartphone

NewBay LifeCache Social Networking Gateway (SNG) seamlessly integrates social networking data with native device applications such as address book, calendar and camera on the LG Optimus 3D smartphone

SEATTLE — (BUSINESS WIRE) — July 14, 2011 — NewBay ( http://www.newbay.com), the leader in digital content services, today announced that its LifeCache Social Networking Gateway (SNG) is powering social networking features and functionality on the new LG Electronics’ Optimus 3D, the world’s first tri-dual smartphone with full 3D technology. LifeCache SNG integrates with LG’s social widget to provide users with a simple, easy to use, aggregated experience with their favorite social networks including Facebook and Twitter. The high-performance smartphone lets you record, view and share 3D content without glasses – an industry first – promising to change the way you interact with your phone and your social networks. The LG Optimus 3D phone will be available in Europe first, and then in more than 60 markets around the world over the coming weeks.

LG’s ultimate social networking experience uses a widget which aggregates data it receives from LifeCache SNG into one screen. The widget also features a module that allows it to integrate social networking information it retrieves from the LifeCache SNG with other native device applications such as the user’s address book, calendar or camera – enabling users to easily share photos with Facebook friends and Twitter followers.

Commenting on the Optimus 3D social networking service, Steve French, VP of Global Marketing at NewBay said, “Using a single, centralized SNG as a social networking ‘enabler’ provides a common programming model and metaphor across all aspects of application functionality, which ensures developers only need to learn and integrate one consistent set of SNG APIs, hence expediting new service deployments. For the Optimus 3D service, LG’s widget uses a single API call to NewBay’s LifeCache SNG to retrieve user’s data from all their social networks, such as newsfeed, profile and messages, and instantly integrate this data with applications on the device.”

Most phones have separate Facebook and Twitter clients, but with LG these two apps are combined. A widget streams live social networking content to your screen, which is much simpler than having different apps, each of which needs to be clicked on to work. Additionally, your contacts in your LG address book are synced with your Facebook friends and Twitter followers, making for a ‘socially enabled’ address book. This experience has been designed to provide users with a highly integrated and aggregated way to keep on top of everyday social happenings.

About NewBay

NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.

NewBay is based in Dublin, Ireland; Seattle and Atlanta, USA; London, UK; Dusseldorf, Germany; Sydney, Australia and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.



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