Pulse Evolution Announces Joint Venture with Augmented Reality Technology Specialist Augmently, Inc.

Pioneers of Virtual Tupac and Virtual Michael Jackson partner with Stealth Start-up to bring Hyper-Realistic Digital Humans into the world of Augmented Reality

JUPITER, Fla. & LOS ANGELES — (BUSINESS WIRE) — January 26, 2017 — Pulse Evolution Corporation (OTC: PLFX) (“Pulse”), a recognized pioneer and leading developer of hyper-realistic digital humans for holographic live performances, virtual reality, augmented reality and artificial intelligence, today announced a partnership with Augmently, Inc., an emerging growth company with patented technology focusing on applications in augmented reality.

Pulse and Augmently are currently in development of augmented reality technologies and applications intended for mass market global distribution. This partnership intends to leverage Pulse’s existing digital IP portfolio of renowned artists and performers, as well as jointly planning to acquire new celebrity digital assets to deploy in unique AR platforms. The companies intend to reveal the nature of their technology collaboration, with first consumer products introduction, before the summer of 2017.

Mr. Ziggy Kormandel, Founder and CEO of Augmently, Inc., commented on the collaboration with Pulse, “We are thrilled to announce this unique collaboration with Pulse Evolution,” Kormandel said. “Pulse is the gold standard of human animation in a world that is about to be overrun by digital humans. Augmently is a leader with patented AR technologies that is uniquely positioned to bring characters and environments together into consumer experiences that have truly never been seen before. Our main focus is to maximize the consumers’ AR experience through the use of their current mobile devices. Pulse and Augmently are all about quality and the world’s consumers will be the greatest beneficiary of this collaboration.”

John Textor, Chairman of Pulse Evolution Corporation, welcomed the new partnership with Augmently. “The artists and leaders of Pulse Evolution see a future, revealed by our company name, where digital humans evolve to become powerful contributors in our global society,” Textor said. “In the worlds of virtual reality, or in the more exciting unchartered territory of augmented reality, we will meet other people. They will not be made of flesh and blood. They will be avatars, and they will be digital. We, at Pulse, will build these people, but only through partners like Augmently can they truly come to life in a way that can make a difference to people, in entertainment and in life. We are so excited about what the future will bring with Augmently. That future will reveal itself this summer.”

About Pulse Evolution Corporation

The Company is a recognized pioneer and leading developer of hyper-realistic digital humans for entertainment, virtual reality, augmented reality and artificial intelligence. Pulse is most popularly known for producing the animated digital human likeness of the late Michael Jackson that appeared in a live performance of the Billboard Music Awards on May 18, 2014, seen by more than 11 million television viewers and generating more than 2,400 news articles and 98 billion Internet impressions.

Founded by the world's leading executives and producers of photorealistic digital humans, such as the lead character from the film “The Curious Case of Benjamin Button” and the concert experience “Tupac at Coachella", Pulse Evolution is currently developing computer-generated digital humans for entertainment and media applications, such as holographic live performances, virtual reality, augmented reality and artificial intelligence. The Company has multi-year revenue share agreements with the Estates of Michael Jackson, Elvis Presley and Marilyn Monroe, three of the world's most valuable celebrity estates, and is principally focused on generating revenues from these agreements.

The Company sees digital humans emerging as ubiquitous in society, culture and industry. They will not only perform for audiences on stage or in film, but they will also represent individual consumers as digital likeness avatars, in realistic and fantasy form, appearing and interacting on the consumer's behalf in electronic and mobile communication, social media, video games and virtual reality. Future digital humans will provide a relatable human interface for artificial intelligence applications, 'thinking' machine systems that, through the Company's technology, will appear as realistic communicating humans in mobile devices, digital signage, classrooms and through lightweight wearable augmented reality glasses and virtual reality headsets. The Company's long-term goal is to be the 'face' of artificial intelligence, to provide a human form to interactive artificially intelligent computer beings.

Pulse is headquartered in Jupiter, Florida with studios in San Rafael, California. Please visit  www.pulse.co

About Augmently, Inc.

Augmently, Inc. is a Los Angeles based creative technology company that has developed a unique, patented Augmented Reality (AR) platform that allows mobile device users to virtually place a celebrity, animated character or product in the environment of their choice. Unlike other AR applications, Augmently uses hyper-realistic imagery rather than 3D computer generated objects.

Augmently’s main focus is to be the leaders in the mobile AR space today. We are creating realistic immersive digital experiences combined with physical real world interactions through the use of AR. We believe there are many consumer applications for AR using the same mobile device that is currently in your pocket.

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