T-Mobile’s Binge On Brings More Cowbell: Now Over 80 Video Services Stream Free Without Using Your Data

Latest expansion brings network TV, popular music services, anime and more to Binge On

Google Play Music, NBC, NOGGIN, Radio Disney, Spotify, TIDAL, Univision and more join the list of over 80 video services that now stream without touching your LTE data

T-Mobile customers have already streamed more than 377 million hours of video without using their high-speed data in just six months

BELLEVUE, Wash. — (BUSINESS WIRE) — May 17, 2016 — Whether you’re into Saturday Night Live, Twin Star Exorcists, The Tonight Show starring Jimmy Fallon or can’t get enough of Beyoncé’s Lemonade, T-Mobile (NASDAQ: TMUS) has you covered with its latest Binge On expansion. John Legere, president and CEO of T-Mobile, broke the news this morning that, starting today, NBC, Univision, Qello Concerts and more are all joining Binge On. And popular Music Freedom services like Google Play Music, Radio Disney, Spotify and TIDAL are bringing their growing video libraries to Binge On, so now T-Mobile customers can stream both music and video without burning up their high speed data. The company amped up its latest signature move for the 5th time since launching it in November of last year – so now, customers on qualifying plans can stream unlimited video from a total more than 80 video providers without using their high-speed data.

In just six months, Binge On has changed how T-Mobile customers watch mobile video. Recent numbers underscore both how positively Americans are responding to innovations like Binge On and how Binge On has fundamentally changed video consumption:

  • T-Mobile customers have streamed more than 377 million hours of video without using their high-speed data since the launch of Binge On and are watching up to 2x more from participating providers that stream free on limited data plans
  • 92% of T-Mobile customers surveyed said they’ll watch more video with Binge On, and 93% said they like the idea of having all video optimized to DVD quality so they can watch 3x more using the same amount of high-speed data
  • A huge majority (89%) of US wireless customers say Binge On would be appealing to have as part of their wireless service
  • And an even bigger majority (94%) say they’d try a new online service if it were a part of a free data offering, like Binge On

“Binge On is a success, and our customers absolutely love it!” said John Legere, president and CEO of T-Mobile. “In the six months since we launched Binge On, the number of video providers streaming free without using your data has grown more than 240%. We’ve got something for everyone, and customers never have to worry about getting slammed with ridiculous overage penalties. I hope Dumb and Dumber just keep pushing their mobile video schemes, it just gives consumers more and more reason to come to T-Mobile!”

Some of the video streaming services joining Binge On today include:

  • Google Play Music
  • Great Big Story
  • NBC
  • Kiswe
  • Ligonier Ministries
  • NOGGIN
  • Qello Concerts
  • Radio Disney
  • Univision
  • Univision Noticias
  • Spotify
  • TIDAL
  • Toon Goggles

Binge On is completely free to customers and providers. More information and the full list of current Binge On services can be found at www.t-mobile.com/bingeon. If your favorite video provider isn’t part of the program, tweet us your favorite service @TMobile, along with the hashtag #BingeOn.

Binge On is another great example of how the Un-carrier does data differently. Un-carrier Data is fundamentally different – and lasts a lot longer – than carrier data:

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