Ferrara Candy Company's Trolli Brand Launches Weirdly Awesome Digital Video Series With Star Basketball Player James Harden

OAKBROOK TERRACE, IL -- (Marketwired) -- May 16, 2016 -- Ferrara Candy Company's Trolli® brand continues to bring its Weirdly Awesome® campaign to life in playful and irreverent ways with their like-minded brand ambassador, star basketball player James Harden. Today, the leading sour gummi brand announces a new episodic digital video series featuring James that showcases his basketball expertise in three unique and fun basketball clinic videos.

"In this new digital series, Trolli joins James in his familiar territory, on the basketball court. Fans will get to enjoy a peek inside James' world and discover what fuels his killer basketball skills," said Jill Manchester, SVP Marketing and Brand Strategy, Ferrara Candy Company. "This new content is the perfect way to continue to reach our dedicated fans and introduce Trolli to new fans while spotlighting our Beardly Awesome brand ambassador."

As the opening title pops up and the music begins, the viewer joins James and Coach Carl discussing their views on basketball fundamentals. James tries to play it cool and show his unique basketball skills while dealing with an overly excited coach figure. Fans will have to watch the entire series, which include three 60-second videos, to see James demonstrate how to do a layup, slam dunk, and hook shot, but the lessons don't stop there. As the clinic coach slows down each play, we begin to learn where this star basketball player really gets his Sour Brite mojo. For even more entertainment, stay tuned for the extra clips during the rolling credits.

The videos will be released throughout the week on Trolli's social channels and be distributed through YouTube. Fans will also have the chance to participate in exclusive contests on Trolli's Twitter and Instagram channels by following, re-tweeting and using the #WinningatHoops when entering.

"Trolli and James are Weirdly Awesome and never do anything considered ordinary, so our sweepstakes prizes couldn't be ordinary either," continued Manchester. "We're upping our game and giving our Trolli Squad the chance to win one of a kind prizes they can't get anywhere else on the planet: the custom made Trolli basketball jersey James wore during the making of the episodes, autographed by the basketball star himself and the actual Trolli-filled zipper basketball featured in the video series, also signed by James. Now that's Weirdly Awesome."

Winners of the giveaways will be announced via Trolli's Twitter and Instagram.
Visit WeirdlyAwesome.com/Giveaways for more information and details on how to enter.

Visit WeirdlyAwesome.com to view the new videos. Check out Trolli on Facebook, Twitter, SnapChat, and Instagram (@Trolli_USA). Download the Trollimojis keyboard app at http://bit.ly/TrolliKB to send Beardly Awesome James Harden edition stickers and GIFs to your friends.

About Ferrara Candy Company, Inc.
Headquartered in Oakbrook Terrace, Ill., Ferrara Candy Company is a leading general line candy manufacturer, created by the merger of Ferrara Pan Candy Company, Inc. and Farley's & Sathers Candy Company, Inc. in 2012. The Company manufactures a robust portfolio of branded and private label confections that consumers love. For more information, please visit the company's website, www.ferrarausa.com.

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Kelly Jones

kjones@legendpr.com
(646) 459-9652 





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