Wix.com Announces Creative Direction for #StartStunning Super Bowl Campaign Featuring DreamWorks Animation’s Kung Fu Panda 3

TEL AVIV, Israel, Jan. 13, 2016 (GLOBE NEWSWIRE) -- Wix.com Ltd. (Nasdaq:WIX), the leading global web development platform, revealed today more details about the creative direction of its second Super Bowl spot that will air during CBS’ broadcast on February 7th.

Developed in collaboration with DreamWorks Animation, Wix’s #StartStunning campaign will feature characters from the upcoming movie Kung Fu Panda 3 as they seek to boost recognition for Mr. Ping’s Noodles. They embark on a series of ‘out of the box’ marketing activities but quickly realize that the key to success is to simply #StartStunning with a Wix website.

“The Super Bowl is a huge stage, and all brands play offense to score big and win viewers’ attention. Collaborating with a creative leader like DreamWorks Animation enabled us to develop a fun and effective campaign that will give us an edge come Super Bowl Sunday,” said Wix CMO Omer Shai. “Even if you’re not a Dragon Warrior, with Wix you can effectively use the web to grow your business or brand. And that all starts with a stunning website.”  

The campaign rollout begins today with the launch of a video clip showcasing Kung Fu Panda’s Po as he takes on an extreme promotional stunt: https://youtu.be/d7jjL06gGyY. The #StartStunning campaign’s creative materials will be gradually unveiled and available on Wix’s dedicated Super Bowl hub - http://www.startstunning.com/.  In addition to the Super Bowl spot, the campaign will include exclusive made-for-web content and social media activations.

Over 77 million users worldwide benefit from Wix’s powerful website building and hosting platform, which includes unmatched design capabilities, eCommerce functionality, email marketing solutions and a variety of tailored online products for specific business verticals. For its sophomore Super Bowl appearance, the company plans to deliver an entertaining and memorable campaign that will further its brand awareness.  

About Wix.com Ltd.:
Wix.com is a leading cloud-based web development platform with over 76 million registered users worldwide. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic digital presence. Wix's headquarters are in Tel Aviv with offices in San Francisco, New York, Miami, Vilnius and Dnepropetrovsk.

For more information, visit: http://www.wix.com/

Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this press release are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading “Risk Factors” in the company’s 2014 annual report on Form 20-F filed with the Securities and Exchange Commission on March 31, 2015. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.

Media Relations:
Vivian Hernandez
Wix.com
pr@wix.com
+1 415.517.6539

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