Street Artist L'Atlas, With Perrier®, Debut Global Series In New York With Monumental Public Art Installation

Acclaimed French artist to construct one-day-only artwork with help of the public and 3,000 balloons

STAMFORD, Conn., Oct. 28, 2015 — (PRNewswire) —  Today, French street artist, L'Atlas, with Perrier® Sparkling Natural Mineral Water, will create a large-scale public art installation at Nelson A. Rockefeller Park in Battery Park City.

Perrier Inspired by Street Art

The installation is a one-day-only project in which L'Atlas will create a labyrinth-like structure made up of "air" - more than 3,000 inflated balloons, massing approximately 110 square feet. The public will play an active role in the construction and destruction of the ephemeral public artwork, which will run from 9 a.m. to 5 p.m. This installation is the first event of a global four-part series of art performances using natural elements as the medium - Air (New York City), Earth (Mexico City), Fire (Seoul) and Water (Paris).

"I'm inspired by the convergence of public and street art with large-scale land art," said L'Atlas. "For this latest series in partnership with Perrier, I will be vastly expanding my means of expression across four global cities and a range of non-traditional mediums."  

The Paris-based artist first began graffiti-based work in the early 1990s, creating art in public spaces and simultaneously building a reputation for himself in the street art scene. Throughout his career L'Atlas has developed a signature style of intricate abstract designs rooted in the study of calligraphy and geometry. These iconic designs will serve as the base of each site-specific artwork.

"Perrier has a rich heritage of collaborating with visionary contemporary artists," said Adaora Ugokwe, Perrier Public Relations Manager. "We're thrilled to unveil this global project with L'Atlas whose groundbreaking work has established him as a true innovator within the international art community."

This exciting series of events is an extension of L'Atlas' partnership with Perrier to design a collection of limited-edition packaging designs (high resolution imagery here), which launched globally in October 2015. This is the brand's second installment of its "Inspired by Street Art" initiative.

For further details on this collaboration, visit http://perrier.tumblr.com/tagged/StreetArtByPerrier.

About Perrier® Sparkling Natural Mineral Water
For over a century Perrier® has collaborated with some of the world's most famous and distinguished artists, including Andy Warhol, Salvador Dali and Bernard Villemot. Perrier® was first bottled in the south of France in 1863.  Perrier® is an all-natural, sugar-free and calorie-free sparkling natural mineral water.  With its refreshingly unique bubbles and low mineral content, Perrier® is perfect on its own, with a slice of lemon, or mixed with juices or spirits.  The iconic green bottle is recognized around the world as the number one sparkling natural mineral water.

Logo - http://photos.prnewswire.com/prnh/20150923/269925LOGO

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/street-artist-latlas-with-perrier-debut-global-series-in-new-york-with-monumental-public-art-installation-300167940.html

SOURCE Perrier

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Perrier
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