Bing Gordon And James Buckhouse -- Instrumental In Electronic Arts, Twitter Successes -- To Keynote 2015 Game Marketing Summit

Jonathan Anastas of Activision and Jeanette McMurtry of e4marketing Also to Speak

SAN FRANCISCO and FRAMINGHAM, Mass., Feb. 12, 2015 — (PRNewswire) —  The Game Marketing Summit® (GMS), the leading conference for interactive game marketers, announced today that its keynote speakers for the tenth annual conference will be Bing Gordon, general partner and chief product officer at Kleiner Perkins Caufield & Byers, and James Buckhouse, head of story and design at Sequoia Capital.  GMS, owned by IDG World Expo, will take place Wednesday, April 22, 2015, in San Francisco at the Yerba Buena Center for the Arts.  To register, visit

Also confirmed as GMS 2015 speakers are Jonathan Anastas, vice president, global brand marketing and head of digital & social media at Activision, as well as Jeanette McMurtry, principal, e4marketing, who is an expert on psychology-based marketing.  Anastas and McMurtry will join 30 other speakers constituting 14 panels on topics of unique interest to game marketers, including Social and Mobile Convergence in a Wireless World; Generation Next: Thoughts from a Young Industry Professional and everyone's favorite GMS RapidFire! Wish I Thought of That.

"Gaming has become the new normal for most Americans," said Bing Gordon, general partner, Kleiner Perkins Caufield & Byers.  "We're playing across mobile, computers and consoles, which have become the center of the living room.  With more ways to play and imagine new titles and systems, gaming is transforming many aspects of our lives – from education to employment to transportation.  GMS is giving us the info we need to live a more gamified life."

Gordon's keynote will examine the state of the industry and forecast what's next.  Buckhouse's afternoon keynote, "Story-Driven Design" will focus on the power of story to build a brand and increase engagement. 

"Games are everywhere, on every platform from the most complex to the everyday mobile device. To keep pace, marketers require multi-dimensional campaigns to reach broad yet targeted audiences," said Marci Yamaguchi Hughes, general manager for GMS.  "GMS brings the best and brightest marketing minds in video games together with this year's theme being 'Elevate Your Game: Connect, Amplify & Succeed.  We're delighted to welcome Bing and James to our stage, as they both personify this year's theme with their influence, expertise and vision.  We look forward to being inspired by them and the rest of our amazing line-up for 2015."

A veteran of the video games industry, Bing Gordon serves as General Partner and Chief Product Officer for Kleiner Perkins Caufield & Byers, heading up KPCB ProductWorks, a new program that brings together talent and experience to help entrepreneurs build successful products and services.  He is active on the Board of Directors of Amazon, MEVIO, N3twork, OUYA, Zazzle and Zynga.  Before joining KPCB, Gordon was a long-time executive at EA, beginning with the company's founding in 1982.  He was Chief Creative Officer for the company from 1998 to 2008 and previously headed up Marketing and Product Development.  Gordon's contributions to the industry were recognized by the Academy of Interactive Arts & Sciences prestigious Lifetime Achievement Award in 2011. 

James Buckhouse is Head of Story and Design for Sequoia Capital with a strong focus on strategic story. He previously led strategic story, design and product innovation teams at Twitter with a mandate to create guerrilla growth opportunities.  Prior to his tenure at Twitter, Buckhouse was an Executive Creative Director at Duarte, writing/architecting TED talks, product launches and thought leadership for YouTube, Google, HP, Facebook, Twitter among others.  Buckhouse built his story skills as a cinematographer and choreographer on films, including Antz, the Shrek and Madagascar franchises while at DreamWorks Animation.

For additional speaker information and details about the event, please visit

Information is also available on Facebook and Twitter at

About Game Marketing Summit
As the world's largest interactive game marketing gathering, the Game Marketing Summit celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. Owned by IDG World Expo, GMS is a one-day event that brings together leading game industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry, culminating with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored.

About IDG World Expo
IDG World Expo ( is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products, people, and services. IDG World Expo's portfolio of conferences and events includes the MacIT® Conference, Electronic Entertainment Expo® (E3®), Digital Entertainment World (DEW), the Game Marketing Summit® (GMS), Anime Expo®, BlogHer, BlogHer Food, Techmanity, and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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