Marsh, the first retailer to ever use UPC Barcode scanners in 1974, will extend the iBeacon experience beyond smartphones to the Apple Watch in 2015INDIANAPOLIS and LOS ANGELES, Jan. 12, 2015 — (PRNewswire) — Marsh Supermarkets and inMarket today announce the deployment of a closed-loop iBeacon platform enabling shoppers with Smartphones and Apple Watch to have their favorite apps come alive in store. This is the world's first iBeacon-wearable integration at retail.
iBeacons enable smartphone and wearable apps to wake up at precise moments and help shoppers based on where they are. For example, a shopper might be reminded to check her shopping list app upon entering a store, or to view ingredients for a recipe she favorited last week.
inMarket's SDK will enable opted-in shoppers with the Marsh app, shopping apps on the inMarket Beacon Platform and now Apple Watch apps to experience the magic of contextual mobile experiences in the store. inMarket's beacon platform reaches 18% of all U.S. mobile users, or 32MM shoppers per month, per comScore.
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday," said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."
With Apple Watch integration, Marsh and inMarket are the first to extend iBeacon enhancements beyond millions of smartphone users to the new audience of "wearers."
"Mobile isn't just the phone anymore. Mobile includes any device that conforms to your life and helps you based on who, where and even 'when' you are," said Todd Dipaola, CEO, inMarket. "It's an amazing time for consumers and commerce as digital and physical experiences converge."
With inMarket, Marsh can use native proximity tools and beacons to reclaim the marketing in its digital airspace, drive incremental visits, and increase sales via personalized shopper engagements in and out of the store. In 2014, inMarket released data showing iBeacons, when deployed to help shoppers, increase sales, and app retention.
Since 2010, inMarket's mobile-at-retail platform has driven millions of consumer product engagements in the aisles of stores across the country. Over 100 brands have leveraged inMarket to engage shoppers at the most receptive time, resulting in verified sales lift. Shoppers appreciate the timeliness, and retain context-aware apps on the inMarket platform over 6x more than static apps. inMarket currently reaches over 32 million shoppers, influencing over $300BN in annual sales, through the world's most used apps in store. For more information, please visit www.inMarket.com.
About Marsh Supermarkets
Headquartered in Indianapolis, Marsh operates 66 Marsh stores, 3 O'Malia's Supermarkets and 9 MainStreet Markets in Indiana and Ohio, with 39 Indiana pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases.
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