Dremel’s 3D Idea Builder is This Year’s Hardest-to-Find Gift

And it can make next year’s easiest-to-receive gift

MOUNT PROSPECT, Ill. — (BUSINESS WIRE) — December 15, 2014 — This year’s hottest – and hardest-to-find – gift isn’t a toy or a video game, but the first accessibly priced 3D printer. “The gift that can make anything,” the Dremel 3D Idea Builder is sold out in many stores across the country and hard to find everywhere else.

The new Dremel 3D Idea Builder was designed in response to demand from "Makers" and has quickly jump ...

The new Dremel 3D Idea Builder was designed in response to demand from "Makers" and has quickly jumped to the top of their holiday wish lists. (Photo: Business Wire)

The printer, which just became available this fall, was designed in response to demand from “Makers” and has quickly jumped to the top of their holiday wish lists. Exclusive retailers Home Depot and Amazon are already facing a shortage in the days leading up to the Christmas holiday.

“We’re not surprised by the excitement about the Idea Builder,” said John Kavanagh, president of Dremel. “3D printing used to be the stuff of the distant future that we’d only see in movies and on TV, and now it’s not only available from two of the nation’s most popular retailers, but it’s also affordable – even for those on tight holiday budgets.”

The launch of the Dremel 3D Idea Builder coincides with growing momentum surrounding the Maker Movement, a social, cultural and technological revolution inspired by those redefining what it means to work with your hands. As the Maker Movement moves beyond the margins and toward mainstream consumers, products like the Dremel 3D Idea Builder take on even greater significance.

Home Depot is selling Dremel 3D Idea Builder printers both online and in-store. Many of their stores, though, have found it difficult to keep up with customer demand, leaving disappointed holiday shoppers in the cold.

The demand for the Idea Builder has been driven by several factors:

  • A $999 price tag, hundreds of dollars less than other at-home 3D printers.
  • Ease of use. Though the idea of learning how to operate a 3D printer can seem intimidating to some, the 3D Idea Builder is ready to use straight out of the box on Christmas morning and includes access to Dremel’s highly rated product support staff.
  • Customization. Thanks to a number of free, print-ready 3D models and design tools (available at www.Dremel3D.com), users can easily personalize their creations for family and friends.
  • The trusted name of Dremel. Experts in manufacturing power tools for residential applications since 1934, Dremel has the trusted reputation that other 3D printing manufacturers do not.

“Even as recently as last year, people didn’t think of a 3D printer as being an affordable ‘tech tool,’” said Kavanagh. “Now our 3D Idea Builder has become one of the season’s most coveted, hardest-to-find gifts for ‘Makers’ nationwide. We can’t wait to see how our customers bring their imaginations to life.”

Catalog Number: 3D20

For more information on Dremel products, project ideas and problem-solving tips, visit www.Dremel3D.com or call Dremel at 1-800-437-3635.

About Dremel

Since inventing the high-speed rotary tool in 1934, the Dremel brand has expanded its legacy of industry leadership and excellence into a full line of versatile tool systems that deliver the perfect solution for almost any job. Whether it’s our Dremel rotary tools, Multi-Max™ oscillating tools, Ultra-Saw™ and Saw-Max™ multi-saws, Fortiflex™ flex shaft tool or another tool in the Dremel family, consumers have come to know and trust the brand to complete their projects. Combining compact size, ergonomic design, precision and versatility, with the wide range of highly engineered accessories, Dremel tools can be used to accomplish a multitude of applications on a variety of materials.

Today, as a wholly owned subsidiary of the Robert Bosch Tool Corporation in Mount Prospect, Ill., Dremel celebrates 82 years in business and maintains its commitment to innovation and quality as the manufacturer of the top-selling rotary tool in the world. Regardless of what the task may be, the Dremel brand is devoted to providing the best tools so users can always experience the satisfaction of a job well done.

Editor’s Note: Dremel® is a registered brand name and is used as an adjective to describe the products made by the Dremel brand.



Contact:

Cramer-Krasselt
Tanya Pinsoneault
414-227-2241
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