3M™ Color Enhancing Technology Featured in ASUS ZENBOOK™ NX500 Notebook PC on Sale Now

World’s First Notebook PC to Feature 3M Quantum Dot Enhancement Film Now Available

ST. PAUL, Minn. — (BUSINESS WIRE) — December 3, 2014 — The ASUS ZENBOOK NX500 arrived in retail stores for sale today. Featuring 3M’s Quantum Dot Enhancement Film, it is the first commercialized Notebook PC to leverage this new color enhancing technology. The ASUS ZENBOOK NX500 is available for purchase at B&H Photo and Video New York store and online from Amazon with a MSRP of $2,699 USD.

ASUS NX500 (Photo: Business Wire)

ASUS NX500 (Photo: Business Wire)

The limited-edition Ultrabook™ creates a superior viewing experience with 3M’s color enhancement film in a 15.6-inch, 4K resolution display that will inspire creative professionals and enthusiasts to create vibrant graphics for work and play wherever they go. 3M’s color enhancement film enables color-on-the-go as it is one of the most efficient ways to achieve high color gamut in a display.

“We are proud to have 3M Quantum Dot Enhancement Film enabling superior color quality in the NX500 display in conjunction with ASUS,” stated Erik Jostes, 3M LCD Business Director. “The enhanced color capabilities will enable a new era in creative content as artists and designers discover the full potential of sophisticated design and editing programs on-the-go.”

In addition to a superior visual experience, the ASUS ZENBOOK NX500 features Bang & Olufsen™ speakers, a sleek and stylish all-aluminum unibody design and is touchscreen enabled. On the inside, the NX500 carries an Intel® Core™ i7-4712HQ CPU, NVidia’s GeForce® GTX 850M graphics processor, 802.11ac, and USB 3.0 ports.

“The award-winning ZENBOOK NX500 brings even more sophistication and power to our classic ZENBOOK tradition,” stated Steve Chang, ASUS Computer International President. “ZENBOOK NX500 is the world’s first notebook using 3M Quantum-Dot Enhancement Film (3M QDEF) technology to deliver richer and stunning colors.”

IHS Technology (NYSE: IHS) forecasts unit demand for quantum dots in notebook PC LCDs to increase over 3600% Y/Y from 171 thousand units in 2014 to 6.328 million units in 2020. An Ultra High Definition standard for televisions issued by the International Telecommunication Union called Rec 2020 is driving demand for even more color capable displays.

To learn more about the ASUS ZENBOOK NX500 and 3M Color, visit: 3MColorMatters.com

To arrange a press meeting with 3M at CES 2015, please contact Stacey Voorhees-Harmon at stacey@savvypublicrelations.net or 925.336.9592.

All trademarks referenced herein are the property of their respective owners.

About ASUS:

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.

About 3M:

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs 89,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.



Contact:

3M Media Contact:
SAVVY Public Relations
Stacey Voorhees-Harmon, 925-336-9592
Email Contact
or
ASUS Media Contact:
Public Relations Specialist
Christine Yin
Email Contact




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