Graphic Film Company’s Anthony Hoit Talks About iPi Motion Capture At The World Animation & VFX Summit Nov. 3-6, Marina Del Rey, CA

VFX Artist Will Discuss His MoCap Work On Upcoming “Night of the Living Dead: Origins 3D” At Previz Session
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Moscow, Russia October 17 -- iPi Soft, the developers of the markerless motion capture solution iPi Motion Capture, is pleased to announce that Anthony Hoit, Systems Lead at The Graphic Film Company, Los Angeles, CA, will be speaking about the role the software played in film previsualization at the World Animation & VFX Summit , November 3 - 6, 2013 at the California Yacht Club, Marina Del Rey, Calif. Now in its second year, the Summit connects studio executives, producers, agents, distributors with high-level animation and visual effects professionals for three days of panels, screenings and networking. 
Introduced in 2009, iPi Motion Capture has been gaining momentum as a professional and reliable alternative for capturing animation data without the need for expensive greenscreen stages, clumsy sensor suits with reflective markers or a team of technicians. The software uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The digitally captured movement is then applied to a 3D character and rendered as part of a video game or a computer generated movie. 
Session Highlight

Session: “VFX: The Importance of Previz”
Date/Time: Tuesday, November 5, 2:15 – 3:15 p.m.
Moderated by David Cohen, Senior Features Editor, Variety, Hoit will join panelists to discuss the growing importance of previsualization and the opportunity it affords filmmakers to explore visual sequences, VFX shots, stunts, technical solutions and more, using 3D animation and virtual environments. (Further session details are available here.)
The Graphic Film Company is a  full service post-production visual effects house and film production studio founded in partnership with Simon West Productions (Con Air, Lara Croft :Tomb Raider, The General’s Daughter, When a Stranger Calls.) Hoit, who is responsible for the company's motion and facial capture technology, has relied on the iPi Motion Capture for several years. Most recently, the software was an integral part of the previs pipeline on Night of the Living Dead: Origins 3D, scheduled for release in early 2014. GFC has also relied on iPi Motion Capture for the upcoming Thunder Run, a sci-fi adventure to be released in 2015, as well as the epic opening sequence of Expendables 2, released in 2012. 
At the World Animation and VFX Summit, Hoit will show a video clip demonstrating the iPi Motion Capture rig and its role in improving the speed and efficiency of its previs pipeline on Night of the Living Dead: Origins 3D and other feature film projects
“Previsualization has become such an important aspect of our digital filmmaking pipeline,” says Hoit. “Having access to tools like iPi Mocap gives us the flexability to multi-person tracking that helps us easily and quickly generate an expanded range of unique motions to incorporate into our animations and live action sequences. I’m looking forward to sharing our previz experiences with the Animation & VFX Summit attendees.” 
The World Animation and VFX Summit 

The World Animation and VFX Summit takes place as follows:

Location:  
California Yacht Club
4469 Admiralty Way 
Marina Del Rey, CA 90292
(818) 883-2884 
Date and Time
November 3 – 6, 2013 
Conference session times and agenda are available here 
Members of the Press:
Hoit will be onsite at the Summit on November 5 from 10:00 a.m. until 4:00 p.m., and available for one-on-one briefings except from 2:15 pm -- 3:15 pm during his presentation. Please contact Vicky Gray-Clark, Ambient Public Relations, (408) 318-1980, Email Contact to schedule an appointment. Alternate briefing opportunities are available to those not attending the conference by phone/Skype.)
Additional information on iPi Soft is available as follows:
Website: http://www.ipisoft.com                                 

Media Contact
Vicky Gray-Clark/Ambient PR/ Email Contact / 408-318-1980
Ray Ecke/Right Word Media/ Email Contact / 973-726-3797
All trademarks contained herein are the property of their respective owners.




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